Alain D À partir de

Alain D

Artistic Director

Istres

Pricing

From €510 / day

Professions & skills

Professions

Artistic Director Senior

Skills

AI Branding Exhibition set-up Event Creative Direction Global concept Digital Guidelines Logo 2D 3D Motion Vidéo Typograghy Lettering Book design layout grid UI UX

Software

Alain did not enter any software

Languages

français Limited professional capacity

anglais Limited professional capacity

Experience in the sectors

intelligences artificielles, internet, téléphonie, prêt à porter, mode, architecture, nouvelles technologies, furniture design, design, sport, luxe, cosmetics, transport, adverstising

Work experience

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Creations

ERIN Create a visual identity system for a new British contemporary clothing label. A large proportion of consumers have a disconnect between the clothes they wear and the skilled people who make them. The identity needed to reflect and be inspired by the garment making process including designing, planning, cutting and sewing.

Visa Rio Olympics We created a unique, scalable and dynamic visual identity system that incorporates influences from the Rio Olympic identity and the culture, style and spirit of Rio itself. The intent was to visualise the dynamism and inherent momentum within the Visa brand for the Rio Olympic Games. The visual identity system designed has been adopted on a global level by Visa and has informed advertising campaigns and global identity systems.

Haagen Dazs Working closely with LOVE & Häagen-Dazs we were tasked to interpret flavour through pattern. To design the packaging illustrations for 10 new Häagen-Dazs flavours.

Coca Cola / Movement is Happiness We were tasked to visually express Movement is Happiness for the Coca-Cola Company. We decided to base designs on the Lippincott ribbon, this Coca-Cola asset has an uplifting and inherent sense of movement. Using this gave us huge scope to bring different sports/activities onto the packs, allowing us to play with perspective, synchronisation & narrative.

Orange™ Djingo The brief was to create a global visual identity system that brings to life the new Orange™ AI virtual assistant (Djingo) in a simple, ownable and adaptable global language. The new AI virtual assistant can be controlled by voice or text. It offers an easy and intuitive way for you to navigate Orange TV™, manage your connected home, make a call or access lots of other services. The client’s initial strategy was to create a stand alone visual identity system that wasn’t connected to the Orange branding. Research & development allowed us to provide evidence that the strategy needed to be adjusted. We looked into direct competitors and brands that extended their offering with success and failure. We felt that some brands didn’t capitalise enough on their existing masterbrand. Resulting in a less cohesive and complicated design language that diluted brand recognition.We created a simple and adaptable grid system that informs consistent, well-structured designs for print and digital.

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