Clara R

I am a brand marketer with a natural drive to identify and capitalize on business opportunities with future forward practices, products, and campaigns. I have worked with leading international brands in Cosmetics and FMCG businesses for over 10 years, and developed a broad knowledge in marketing strategy, innovation management and coordinating large multifunctional and international teams. I will help your team define a project based on strategic insights, design an action plan from idea to launch, and coordinate the project and people involved in a collaborative and efficient manner to execute the plans. Main areas of work: ANALYSIS: Market research; competitive benchmark; audience definition and trends analysis; brand analysis. STRATEGY: Market strategy and go-to-market; portfolio strategy; product launch plan; pricing and distribution models. GROWTH: Category development; product launch; promotional tactics and strategic actions (ie. partnerships and collaborations) DEVELOPMENT: Design and identity; positioning and repositioning; content strategy and production (online and offline, campaign design, PR and media strategy (SoMe, PR, …). My goal is to help ambitious brands to continue elevating their business, igniting an energetic and can-do attitude and fostering creative thinking to find new solutions to business problems.