With 7 years of experience in fashion e-commerce (Amazon, Zalando & Vestiaire Collective), I specialize in CRM with expertise in direct marketing and lifecycle management, from customer onboarding to retention & reactivation. I'm skilled in leveraging data and AB testing to optimize onsite and CRM performance, which for example resulted in higher conversion rates or order frequency. I'm also comfortable working across different stakeholders such as Tech, Marketing or Creative teams to achieve business objectives. Let's connect :)