Ryan B À partir de 

Ryan B

Growth Marketing Manager | Consultant Marketing ⭐️

Paris , France
Pricing
From €450 / day
Presentation of Ryan

Expert en réalisation de stratégies de communications, j'accompagne des entreprises / SaaS en Growth Marketing, forme et assiste les équipes dans leur transition à l'Intelligence artificielle. J'ai eu l’occasion de coacher et accompagner de nombreux CEO et cadres en tant que freelance en français et en anglais sur différentes thématiques et pôles de leurs entreprises comme : - Lead Gen. - Community Building B2B & B2C. - Suivi et management des performances commerciales. - Consultant Marketing. - Management d'équipe Marketing et Sales. J'ai également eu le plaisir de créer avec mon associé une agence orientée SaaS spécialisée dans tous les aspects de la prospection digitale outbound qui m'a fait considérablement grandir durant ces années. Aujourd'hui, je suis CEO de mon propre SaaS de copywriting et de génération de stratégie de communication, utilisant l'intelligence artificielle et le machine learning : Aiphonse. Parallèlement, j'accompagne des entreprises et des entrepreneurs ambitieux en tant que Growth Ops, Consultant en Marketing Stratégique et AI Prompt Engineer. Grâce à une étude approfondie des algorithmes, les différents canaux de prospection et de communication n'ont plus de secrets pour moi. linkedin.com/in/ryan-benistan/ aiphonse.com

Professions & skills
Professions
Growth Marketer Intermediary
Marketing consultant Intermediary
Business Developer Intermediary
See additional trade
Skills
Growth hacking MQL SQL Lead Gen Acquisition de clients SEA SEO Outbound Marketing Inbound Marketing
Software
PhantomBuster Expert
Lusha Expert
DropContact Expert
Kaspr Expert
Waalaxy Expert
Skylead Expert
Hubspot Confirmed
Pipedrive Intermediary
Zapier Confirmed
Make Confirmed
Browse ai Confirmed
Aiphonse Expert
Sociétéinfo Confirmed
Languages
français Bilingual or native
anglais Full professional capacity
italien Notions
espagnol Notions
Experience in the sectors
Fintech Intelligence artificielle Édition, Communication, Multimédia MedTech Adtech Foodtech SaaS Lead Gen
Work experience
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Training
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Creations
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Business Case client : Consulting Stratégique en Growth Marketing Création d'une stratégie d'acquisition multicanale B2B : Inbound + Outbound. Le Business Case est en AnglaisPrésentation Slide sur ce lien :https://www.canva.com/design/DAF8IAaHNsA/jvi2nuJU4QsVepYY7sLH-Q/view?utm_content=DAF8IAaHNsA&utm_campaign=designshare&utm_medium=link&utm_source=editorTask 1:See the 2 Audits I have downloaded alongside this Business Case report. The first one has been made with Cocolyze.com and the last one with SEOptimer. The results aren’t exactly the same between them two but I have decided to take notes of what they say in order to optimize the overall performance of the website. That is why I have decided to include bonuses that would actually be interesting to implement for the purposes of optimizing page results, lead retention and conversion.1. CRO:Setting up A/B tests :Practice: Use Google Optimize, a free A/B testing platform, to create variants of the SaleCycle homepage. For example, a variant might have a more visible CTA or a shorter contact form.Implementation: Create two versions of the homepage with specific variations, then divide incoming traffic equally between the two versions to measure performance and determine which variant generates more conversions.Expected result: Identification of home page elements that positively influence conversions, enabling adjustments to be made to improve the user experience and increase the overall conversion rate.Personalize content according to user behavior :Practice: Use user behavior analysis tools, such as Crazy Egg or Mouseflow, to track visitors' mouse movements, clicks and scrolling on the SaleCycle website.Implementation: Based on the data collected, personalize content and calls to action to meet visitors' specific needs and interests. For example, display recommendations for similar products on the order confirmation page to encourage further purchases.Expected result: A more relevant and engaging user experience, leading to increased conversions and improved customer loyalty through greater satisfaction.Optimize site loading speed :Practice: Use tools such as Google PageSpeed Insights to evaluate the loading speed of the SalesCycle website and identify the elements that slow down its operation.Implementation: Optimize images, reduce the number of HTTP requests, minimize and combine CSS and JavaScript files, and use caching to improve loading speed.Expected result: A smoother, faster user experience, reducing abandonment rates and improving conversions.By putting these examples of conversion rate optimization improvements into practice, SaleCycle can expect its website to perform better in terms of converting visitors into customers, resulting in significant sales and revenue growth.(Other complementary points could be addressed with a view to optimizing conversion rates:Form optimization:Practice: Review and optimize contact, registration or payment forms to reduce friction and encourage conversions.Implementation: Remove non-essential fields, use progress indicators, pre-fill information where possible, and include clear, incentive-based submit buttons.Expected result: More user-friendly and efficient forms, encouraging visitors to fill in and submit their information, thereby increasing conversions.CTA optimization:Practice: Test different CTA variations, including text, color, size and placement, to determine which generates the most engagement and conversions.Implementation: Use tools like Google Optimize or WordPress plugins like Thrive Optimize to create A/B tests on key website pages, varying CTA elements.Expected result: More effective CTAs that grab visitors' attention, prompting them to take action such as requesting a demo, signing up for a newsletter or purchasing a product, thereby increasing the site's overall conversion rate.Improving social proof:Practical: Highlight customer testimonials, case studies, reviews and trust badges to reinforce visitors' confidence and encourage them to take action.Implementation: Integrate customer testimonials on relevant pages, display logos of satisfied customers, and include statistics or key figures that demonstrate the reliability and effectiveness of SalesCycle solutions.Expected result: Increased credibility and trust among visitors, leading to higher conversions.In-depth analysis of the conversion tunnel :Use Google Analytics to track users' journeys through the site, identifying pages with the highest bounce rates and frequent exit points.Identify pages that present obstacles or friction for users, such as complex contact forms, lengthy checkout processes, or inconspicuous call-to-action buttons.Set up A/B tests to experiment with different variations of these pages to optimize user experience and reduce abandonment rates.)2. Traffic Optimization :Improved search engine optimization (SEO) :Practice: Carry out an in-depth analysis of keywords relevant to SaleCycle's industry using tools such as SEMrush or Ahrefs.Implementation: Optimize meta tags, page titles and descriptions to include strategic keywords, create quality content focused on these keywords, and obtain high-quality backlinks from relevant websites.Expected result: Improved ranking in organic search results, attracting qualified, targeted traffic to SaleCycle's website.Content strategy :Practice: Develop a detailed editorial calendar for content creation, focusing on topics that are relevant and interesting to SaleCycle's target audience.Implementation: Create different types of content, such as blog posts, how-to guides, case studies, infographics, and videos, to address users' needs and questions, and to encourage sharing on social networks.Expected result: Increased organic traffic and conversion opportunities thanks to the creation of attractive, informative content that attracts and engages visitors.Social media optimization :Practice: Develop a social media strategy focused on engagement and content distribution.Implementation: Regularly publish engaging content on social platforms relevant to SaleCycle's target audience, use popular hashtags to increase visibility, and encourage sharing and interaction with content.Expected result: Increased traffic from social networks thanks to an active presence and increased user engagement.Bonuses : Partnerships with relevant blogs and websites:Practice: Identify influential e-commerce and digital marketing blogs and websites.Implementation: Establish partnerships with these sites to publish guest content, participate in interviews or podcasts, or obtain links to SaleCycle's website from existing content.Expected result: Qualified traffic from external sources through increased visibility on relevant websites and access to new audiences.Optimizing existing content :Practical: Review and optimize existing website content to improve search engine rankings and attract more organic traffic.Implementation: Update blog posts with recent information, add rich media such as videos or infographics, and republish content on social networks to increase visibility.Expected result: Increased organic traffic thanks to improved content quality and relevance, attracting new visitors to the site.Optimization for mobile devices :Practical: Ensure that the website is fully optimized for mobile devices to guarantee a smooth user experience on all device types.Implementation: Use tools like Google Mobile-Friendly Test to assess the site's mobile-friendliness, optimize page loading speed on mobile, and simplify site navigation and actions for mobile users.Expected result: Increased traffic from mobile devices thanks to improved user experience and better visibility in mobile search results.Viral content strategy (or Lead Magnet on social media):Practice: Create viral, engaging content that encourages users to share it on social networks and spread it through their personal networks.Implementation: Produce entertaining, educational or inspirational content that evokes emotion and encourages sharing, and include clear call-to-actions to encourage users to share the content with their friends and followers.Expected result: An increase in organic traffic thanks to content virality, attracting new visitors to the site through digital word-of-mouth.3. Paid Traffic Acquisition:Retailer-targeted Google Ads:Practice: Create Google Ads campaigns specifically designed to target retailers, using relevant keywords such as "e-commerce solutions for retailers" or "conversion rate optimization for online stores".Potential budget: €2,000 per month.Estimated ROI: Based on Google Ads data, a well-optimized campaign could generate a return on investment of 5 to 7 times the amount spent, i.e. a return of €10,000 to €14,000 per month in additional sales.Ads on social networks (e.g. Meta Ads) targeting retailers:Practice: Create advertising campaigns on social platforms like LinkedIn or Facebook, specifically targeting retail professionals with relevant demographic and professional criteria.Potential budget: €1,500 per month.Estimated ROI: With good targeting and attractive ads, these campaigns could generate a return on investment of 4 to 6 times the amount spent, i.e. a return of €6,000 to €9,000 per month in additional sales.Native advertising on specialized retail websites:Practice: Invest in native advertising on websites and online publications frequented by retail professionals, highlighting SaleCycle's solutions in a discreet but persuasive way.Potential budget: €1,000 per month.Estimated ROI: With the right selection of websites and relevant ads, these campaigns could generate a return on investment of 3 to 5 times the amount spent, i.e. a return of €3,000 to €5,000 per month in additional sales.Bonuses: Ads on YouTube:Practice: Create compelling video ads highlighting SalesCycle's solutions for retailers, and broadcast these ads on YouTube, targeting users interested in e-commerce and digital marketing topics.Potential budget: €3,000 per month.Estimated ROI: Video ads on YouTube can generate a significant return on investment in terms of brand visibility, awareness and conversions, with a potential return of 4 to 6 times the amount spent through direct sales and qualified leads.Targeted Display:Practice: Create high-impact display ads highlighting SalesCycle solutions and distribute them on targeted advertising networks, using behavioral targeting to reach users who have already shown an interest in similar products or services.Potential budget: €2,000 per month.Estimated ROI: Display ads can generate a positive return on investment by increasing brand visibility, generating qualified traffic to the website, and driving conversion, with a potential return of 3 to 5 times the amount spent.Specialized sponsored newsletters :Put into practice: Sponsor newsletters sent to subscribers of online publications specializing in retail, including advertisements or promotional content highlighting SalesCycle solutions and offering exclusive special offers or incentives to action.Potential budget: €1,500 per mailing.Estimated ROI: Sponsoring specialized newsletters can generate a high return on investment by directly targeting retailers interested in the solutions offered, with a potential return of 5 to 7 times the amount spent through conversions and additional sales.Task 2:1. Where to look for contacts:Use Sales Navigator to search for qualified contacts based on specific criteria such as industry, company size, job title, etc.Using Phantombuster for web scraping to collect contact data from online sources such as social networks, company websites, professional directories, etc.Use of Lusha to enrich data by adding telephone numbers to identified LinkedIn profiles.Use of Sociétéinfo to enrich target company data, such as company size, sales figures, decision-maker contact data, etc.Use of Dropcontact to enrich and cleanse the collected data, then save the new database to the company's CRM.2. Contact segmentation:Segment contacts according to criteria such as industry, company size, contact function, level of engagement on LinkedIn, etc.3. Sending sequences :Campaign n°1 & 2 (depending on the sector / industry in retail): Add on LinkedIn + two cold emailsAdd on LinkedIn without an initial message to avoid arousing suspicion.Send an automated get-to-know-you messageSend a personalized cold email to contacts added on LinkedIn: If no interaction via LinkedIn, then lighten the Icebreaker. Invitation to a webinar-style event.Second and final cold email sent D-5 before the webinar.Outbound Campaign :Add on LinkedIn : No connection note or a simple message: Hello [Prospect Name], I'm [Your Name], [Your Position] at SalesCycle.I noticed your expertise in the retail sector and would like to expand my professional network to exchange on current challenges and best practices. Would it be possible to connect?Follow-up message for discussion engagement:Message:Hello [Prospect Name], thank you for accepting my connection request. I've recently been chatting with other players in the retail sector and a recurring issue that stands out is [mention a specific pain point, for example: reducing online basket abandonment]. I'd love to hear your views on this.Cold Email :Subject : Exclusive invitation : SaleCopy x [Company name] : A Webinar you might be interested inEmail body:Hello [Prospect First Name],I hope you're well. I'm taking the liberty of contacting you following our recent connection on LinkedIn.I'm [First name], [Position] at SalesCycle, and I wanted to let you know about an exclusive opportunity that might be of interest to you. optional message based on recent interactions (if previous interactions then delete, if no interactions then keep) As a retail professional, you're probably aware of the challenges of reducing online shopping cart abandonment. To help you address this issue, we're hosting an exclusive webinar entitled "Effective strategies for reducing shopping cart abandonment and increasing online conversions in the retail sector".During this webinar, we'll share practical tips and inspiring case studies to help you optimize your online shopping journey and maximize your sales.Date : [Webinar date]Time : [Webinar time]Duration : [Estimated duration]This webinar is specifically designed for retail professionals like you, and I think you could get a lot of value out of it. Executives at [Competitor company name], or [Competitor company name] are also planning to attend, so why not you?If you're interested, I invite you to register now by clicking on the link below:[Webinar registration link]Please do not hesitate to contact me if you have any questions or would like to discuss this opportunity in more detail.We look forward to hearing from you,Sincerely[Name][Company: SaleCycle][ryan@salecycle.com][My Phone Number]Follow-up:Subject: Reminder: D-5 before the "Shopping cart savior" webinarEmail body:Hello [Prospect First Name],I hope this email finds you well.I'm reaching out to follow up on my previous message regarding the upcoming webinar hosted by SalesCycle. As we approach the event, I wanted to ensure you didn't miss out on this valuable opportunity to gain insights into reducing online shopping cart abandonment in the retail sector.Just a quick reminder, our webinar, "Effective strategies for reducing shopping cart abandonment and increasing online conversions in the retail sector," is scheduled for [Webinar date] at [Webinar time]. The session is expected to last approximately [Estimated duration].We've received an overwhelming response from industry professionals, including executives from [Competitor company name] and [Competitor company name], who have already secured their spots. Given your expertise in the retail sector, we believe your participation would add immense value to the discussion.Here is the link: [Webinar registration link].Should you have any questions about the webinar or if you'd like to discuss how SalesCycle's solutions can specifically benefit [Company name], feel free to reach out to me directly.We truly hope you'll be able to join us for what promises to be an insightful and productive session.Best regards,[Ryan Bénistan][SaleCycle][ryan@salecycle.com][My Phone Number]4. KPI : KPI results can vary depending on many factors such as the data quality, message relevance, targeting strategy, the CTA / Lead Magnet, the prospect's awarness, position, the industry and the effectiveness, responsiveness of the sales team in following up the leads generated. However, here's a reasonable projection of KPI results of what to expect as a first approach Response Rate:The projection would be to achieve a response rate of 10-15% for the LinkedIn campaign, and 5-10% for the cold email campaign.Connection Acceptance Rate:We can expect for a connection acceptance rate of 40% for the LinkedIn campaign.Email Open Rate:For the cold email campaign, an open rate of 50-80% would be a good target.Email Click-Through Rate:A click-through rate of 5-10% on the links included in the cold email could be projected.Opportunity Conversion Rate:An opportunity conversion rate of 3 to 5% on all engaged contacts could be targeted.
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