Analytic consultant
The freelance web analytics consultant collects traffic data from your website, reviews visitor behaviour and provides tools to optimize your web platform traffic.
He/she analyses the statistical data on your website: number of connections, page viewing time, user typologies, links, etc. He/she then summarises the results obtained and makes recommendations to the various digital teams:
He/she advises the digital project manager on the communication strategy and they then jointly prepare dashboards for the actions to be carried out.
He/she works with the UX designer to improve site ergonomics
He/she supports the SEO representative and the traffic manager on the site's natural referencing
He/she refers to decision-making IT, all the web data that help your company make strategic decisions and that define the key indicators of your digital strategy.
What skills does a Consultant Analytique need to master?
A web specialist, the freelance analytical consultant is an expert in collecting and processing statistical data. He/she uses audience analysis tools such as Google Analytics, SEMrush, Hotjar or Quantcast.
He/she has solid technical skills in webmarketing tools and web referencing (Yooda, Rank, 1fr, Google Adwords, etc.).
His/her rigorous approach and ability to summarize facilitate successful outcomes for his/her advisory missions. He/she can analyse the needs of Internet users, and regularly undergoes training to keep abreast of new web practices to retain peak performance.
He/she uses his/her creativity and sense of innovation to customise recommendations. With good interpersonal skills and strong leadership, he/she can effectively advise the different employees with whom he/she works.
In which project is a Analytic consultant involved?
The freelance analytical consultant may be involved in creating or updating a website, to monitor developments in your market or your products/services. He/she supports you end-to-end in deployment of your digital marketing strategy.
He/she assists you to define users’ new needs and communicate effectively with users.
How to choose a Analytic consultant?
The freelance analytics web consultant supports you in the development of your website. You should define your aims and the issues you encounter so that he/she can determine how best to support you and define the time needed to carry out the mission.
Your freelance usually has expertise in specific tools, his/her working methodology is unique and you must therefore check that it is well-adapted to your working environment.