A freelance infographic designer produces visuals using special computer graphics software.
Working alongside the graphic designer, who has extensive marketing experience, an infographic designer has a more executive role. He is directly responsible for the production and creation of communication media.
He receives precise specifications that will enable him to produce his visuals. He relies on his knowledge of visual communication and his broad general education to produce his creations.
A freelance infographic designer strives to comply with the company's graphic charter. He works with the communications department (Artistic Director, Graphic Designer, Designer, Web Designer, etc.) in order to standardise visual communication.
He builds a powerful image, ensuring that its marketing challenges are preserved. He makes recommendations regarding the layout of the various elements in order to ensure the best possible visibility.
An infographic designer is an expert in computer-aided publishing software (DTP) from the Adobe Suite: Illustrator, Photoshop, Indesign... These software packages are used to help create materials for professional graphic production, from the model to the final visual.
He is proficient in vector illustrations software, which enables him to propose creations adapted to the specific technical characteristics of the project (colour, dimensions, printing or web, etc.).
Usually integrated into a communication department, a freelance infographic designer must be at ease with working in a team. Drawing on his diverse experience and creative streak, he guides you towards effective communication tailored to your needs.
A freelance infographic designer integrates perfectly into a visual communication team. He is involved in the production of your communication materials that require DTP. Possessing wide-ranging know-how, he helps you to produce a multitude of graphic work (banners, posters, flyers, logos, typography, etc.).
Freelance infographic designers have a varied range of skills in graphic design. Choose a creative whose graphic design chimes with your brand and will appeal to your customers. His portfolio will give you an idea of his technical skills and artistic talent.
Your freelancer may be specialised in a particular type of production or be a Multimedia Infographic Designer. He designs products that will be your direct link to your targets. It is essential that you choose him with care. Confirm that you both agree on your expectations and the specific nature of your business.
He will be in a better position to offer you consistent and effective creations if your freelance infographic designer is interested in your sector of activity.