Graphic designer

What skills does a Graphiste need to master?

Although creativity is at the heart of graphic design, his skills extend beyond his artistic streak. A Graphic Designer is proficient in DTP (computer-aided publication) software such as Indesign, Illustrator and Photoshop and can translate the ideas of a company or a brand into images. 

He creates graphic charts to define colours, typography and logos. His areas of expertise? Publishing, multimedia web and motion design. A Graphic Designer works closely with professionals who design the customer interface to improve the ergonomics of the site – known as UI design. Other professionals work with a Graphic Designer: developers, who take over after the customer interface has been designed, or marketing specialists, who identify customers’ needs.

In which project is a Graphic designer involved?

A Graphic Designer can be employed for print design projects, such as the layout of catalogues or product sheets, or the creation of packaging, business cards, posters or flyers. You can also employ a Graphic Designer for web projects such as the creation of content for social networks, web design, the creation of banners, the layout of newsletters or the creation of motion design. His scope of action is very varied.

How to choose a Graphic designer?

To ensure the clear communication of your product/brand, you must clearly specify your expectations and write a precise brief. You can also group together digital or print creations which have a design that is close to what you expect, to best guide your Graphic Designer once he takes on the project. To choose your freelancer, do not hesitate to view their professional portfolios, examine their work, and see whether they are compatible with your project.