A freelance product designer (or industrial designer) develops the aesthetics, ergonomics and technical characteristics of a product with a view to marketing it. He takes into account any technical and economic constraints defined in the specifications.
A freelance industrial designer carries out the digital modelling of the product, produces its prototype then makes the appropriate changes until a finished and marketable product is obtained. He works in agreement with the various technical teams affiliated to the design process.
He responds to customer needs by analysing the market and consumer demand. He develops the most suitable product, while setting himself apart from competitors by demonstrating inventiveness and innovation.
A freelance product designer has undergone training in a school of industrial design or visual arts/applied arts. Specialising in product design, he uses 2D or 3D modelling and mock-up software (Blender, Sketchup, 3D Builder, Autodesk, etc.).
He has solid knowledge of technical design, design and the history of contemporary art.
He is an expert in design thinking and research and development methodology focused on the user and innovation. He combines this approach with technological and artistic intelligence in order to remain creative.
He has an excellent team spirit and is an integral part of a working group focused on the product and the user experience. He summarises the specific requirements of each department and includes them in the product design.
A freelance product designer works in the research and development department. He collaborates with various departments or service providers.
Your product design needs may include the creation of a product, a range, packaging, etc. You can work with a designer on the design of industrial products or consumer products. He is also involved in developing the design and ergonomics of existing products, to respond to customer feedback and improve their user experience.
Each freelance product designer has his own artistic talent. The training undertaken, previous experience, the type of accomplishments or even the preferred areas of work are different for each profile. You can check whether your product designer matches your project in these different areas.
Do not hesitate to liaise with your graphic staff to ensure that your freelancer is truly compatible with your project and the creative team. A product designer is actively involved in developing your brand image.