A freelance web designer is a web developer specialised in creating the visual identity and graphic charter of a website.
He endeavours to make all visual content consistent. Working with the artistic director, he collaborates with developers and graphic designers to obtain an intuitive, fluid and visually attractive website.
He creates a responsive design adapted to computer, smartphone and tablet media. The user journey is designed to be pleasant and constitutes the user experience (UX design).
A web designer has an important artistic sense as a result of his training (art school, audiovisual communication training, profession in graphic arts) or from his personal artistic experience.
He advises the project leader on the feasibility of the website and adapts its content to a specific request. Depending on the specific characteristics of the project, he calculates the length of implementation and checks whether it is feasible within the set deadlines.
A web designer has an important artistic sense as a result of his training (art school, audio-visual communication training, profession in graphic arts) or from his personal artistic experience.
A freelance Web Designer carries out the modelling and design of the website. He uses Adobe Suite software (Photoshop, Illustrator, Indesign) to produce graphic designs. He may also use graphic design tools or a tablet to produce his designs.
A freelance Web Designer uses programming languages to set up and harmonise templates and widgets on your site. He integrates the requests of web developers and the various digital professions (graphic designers, computer graphic designers, web content writers, programmers, integrators, etc.).
The breadth of his general and artistic education enables him to adapt to the customer’s needs.
For projects to create or redesign your website, a freelance Web Designer will help you to create a website that is both easy to use and attractive. From modelling to publication of the website, he supports you throughout your digital project.
Portfolios are the best way to discover the graphic universe of your web designer and his level of experience. It provides you with an overview of his capabilities and can reassure you whether you have made the right choice or not. Choose a freelance web designer with a universe that suits you and which shows your company in the best light.
Your website is subject to change, so your web designer should be a trusted long-term partner who is chosen with care. Do not hesitate to call on your digital teams when recruiting; good team cohesion allows you to obtain better results.